Brand Identity - Kettle Chips

Kettle Chips I feel have a strong visual brand Identity this is due the organic layout of the packaging, which only uses the relevant information. The chips are aimed at a older market so the quality of the packaging is pleasing to the audience. Each flavor of chips uses a different colour to make the the chip easier to identify. The logo is simple, but very large and legable and is always presented in the same colour so it stands away from the packaging. The logo's are writen digitally though the wood affect on the logo makes the packet look more hand crafted. This packaging has a good impact on the target market maining due to it's simplisity, which reflect the product inside.