The NIKE logo is visually extremely strong. I feel what makes the NIKE logo so pleasing is the big tick which lyes underneath the text, this is because the tick represents the product to be good as a tick is a good thing, so by wearing the product your making a good decision. However the text is not nessersary due to how well known this logo is globally. The logo is always the same though can be displayed in a number of different colours and sizes. The logo has been made using graphics, which works very well due to its clean cut edges which reflect the products target market. I feel the branding of this product is extremely successful and has a huge impact on the audiene.
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