Meeting the Arcitect - Interiors

How does the nature of the interiors of a building affect us?
What elements are important?
How can we include branding within there elements?

Interiors - "being within; inside of anything; internal; inner; further toward a center: the interior rooms of a house"
The interiors of a building can affect the mood of the activity which takes place, for example in a office white washed walls and modern technology creates a professional atmosphere,  in contrast, to a bar which may use varies colours of the walls and comfortable seating to create a relaxed, social environment. 

The elements which are most important are;
      - Colour scheme
      - Theme
      - Typography
      - Mood
      - Purpose
      - Atmosphere
      - Design

We can include all of these elements when branding a building to suit the purpose of the building. These elements will create a mood and a appropriate atmosphere, if all of the elements are used correctly to create this.