The Apple mac logo is extremely graphic with a futurist feel, i think the reason for the bite in the apple is because a apple is one of the most common fruits, which comes in lots of different varieties shapes, taste and colour. I think this reflects what the mac company are trying to communicate through there products, the full range of variety that can be created. I think this is a very good design as the apple looks extremely modern and clean. The colours used looks extremely profession and is aimed at a profession target market.
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